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This web site states the following, "We specialise in iPhone and Samsung phones." We noticed that the web page stated " We offer a safe and convenient repair and delivery service across South Africa." It also said " Click here for our letter of compliance. Your phone is insured while in transfer and during the repair. ESD Safe Certified workshop Electrostatic Discharge Safe. All repairs are Wavetek tested. 100 original Samsung spares and accessories. Repaired phone is returned to you." The header had cellclinic as the highest ranking optimized keyword. It is followed by cellphone, mobile phone, and repair authorized which isn't as ranked as highly as cellclinic. The next words cellclinic.co.za uses is services. Nokia was included and could not be seen by search parsers.